Build agent instruction suite with deployment profiling

skills/marketing/content-strategy-seo.md

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+# Content Strategy and SEO
+
+## Purpose
+
+Create durable content plans and search-aligned messaging that compound over time instead of only supporting one launch moment.
+
+## When to use
+
+- Planning evergreen content around a product area
+- Improving discoverability for technical or product topics
+- Aligning content to audience intent and search behavior
+- Deciding which topics deserve durable written assets
+
+## Inputs to gather
+
+- Audience segments and their recurring questions
+- Product strengths, proof points, and topic authority
+- Existing content library and content gaps
+- Desired business outcome: discovery, education, conversion, or retention
+
+## How to work
+
+- Start from audience intent and recurring problems, not isolated keywords alone.
+- Organize content into durable themes that the product can support credibly.
+- Align titles, structure, and calls to action with user intent.
+- Avoid search-driven copy that weakens clarity or trust.
+- Prefer content that stays useful as the product evolves.
+
+## Output expectations
+
+- Content strategy, topic map, or SEO-aware draft direction
+- Prioritized content opportunities with rationale
+- Notes on how content connects to product positioning and documentation
+
+## Quality checklist
+
+- Recommendations reflect real audience needs.
+- Content ideas support durable value, not shallow traffic grabs.
+- Search alignment does not distort message clarity.
+- The strategy can inform multiple future assets.
+
+## Handoff notes
+
+- Note which assumptions are based on audience reasoning versus actual search data.
+- Pair with messaging/positioning and technical docs for strong, credible long-tail content.

skills/marketing/marketing-content.md

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+# Marketing Content
+
+## Purpose
+
+Create external-facing content that explains, promotes, or launches product capabilities in a way that is accurate, audience-aware, and compelling.
+
+## When to use
+
+- Drafting launch posts, emails, feature pages, announcements, or social content
+- Turning product or engineering work into outward-facing communication
+- Adapting one core message into multiple channels
+- Creating content tied to a release or campaign
+
+## Inputs to gather
+
+- Audience, channel, and desired action
+- The actual product change or offer being communicated
+- Supporting proof points, examples, and differentiators
+- Voice, tone, and length constraints
+
+## How to work
+
+- Lead with why the audience should care.
+- Ground claims in the real product and its benefits.
+- Structure content so it is easy to scan and repurpose.
+- Tailor tone and density to the channel instead of reusing the same draft everywhere.
+- Keep technical explanations accurate while translating them into audience-relevant outcomes.
+
+## Output expectations
+
+- A polished draft for the requested channel
+- Supporting variations or headline options when useful
+- Clear call to action where appropriate
+
+## Quality checklist
+
+- The content is audience-centered, not feature-dump centered.
+- Claims are specific and defensible.
+- The narrative is easy to scan and follow.
+- The output matches the requested medium and length.
+
+## Handoff notes
+
+- State which audience and channel the draft targets.
+- Pair with messaging/positioning when the strategic framing is not yet settled.

skills/marketing/messaging-positioning.md

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+# Messaging and Positioning
+
+## Purpose
+
+Clarify who the product or feature is for, what value it provides, why it matters now, and how it differs from alternatives.
+
+## When to use
+
+- Defining or refining product narrative
+- Preparing launches, landing pages, or feature announcements
+- Choosing how to frame a new capability for a target audience
+- Aligning product, UX, and marketing language around one story
+
+## Inputs to gather
+
+- Target audience and their pain points
+- Product capability, strengths, and evidence
+- Competitive or alternative solutions
+- Business goal of the messaging effort
+
+## How to work
+
+- Start with audience pain or desired outcome, then connect the product to that need.
+- Distinguish core value, supporting proof, and differentiators.
+- Avoid vague slogans unless they are backed by a concrete explanation.
+- Stress-test the message against realistic alternatives and skeptical readers.
+- Produce a tight core narrative that other copy can inherit.
+
+## Output expectations
+
+- Clear positioning statement or message framework
+- Defined audience, value proposition, and differentiators
+- Candidate headlines, pillars, or narrative directions when useful
+
+## Quality checklist
+
+- The message is specific about audience and value.
+- Differentiation is real, not generic category language.
+- Claims are supportable by the product.
+- The narrative can guide product copy and campaign content consistently.
+
+## Handoff notes
+
+- Note open questions about audience, market, or product maturity if they limit confidence.
+- Pair with product copy or marketing content to turn the narrative into shipped assets.

skills/marketing/product-copy.md

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+# Product Copy
+
+## Purpose
+
+Write concise, user-facing product language that is clear, useful, on-brand, and matched to the immediate interface or conversion context.
+
+## When to use
+
+- Naming buttons, labels, helper text, empty states, and error messages
+- Tightening landing page or feature page copy
+- Improving clarity and persuasion in product-adjacent text
+- Rewriting awkward or confusing interface wording
+
+## Inputs to gather
+
+- Audience, goal, and context of the text
+- Current product voice and terminology
+- UI constraints such as length, hierarchy, and surrounding elements
+- Desired action or decision the copy should support
+
+## How to work
+
+- Optimize for clarity first, persuasion second, cleverness last.
+- Use the words users expect based on the product and task.
+- Match the level of confidence and urgency to the action being requested.
+- Keep text tight and scannable, especially in UI contexts.
+- Offer alternatives when tone or positioning is uncertain.
+
+## Output expectations
+
+- Final copy or strong candidate options
+- Brief rationale when choosing between meaningful directions
+- Notes on character, tone, or placement constraints when relevant
+
+## Quality checklist
+
+- Copy is clear on first read.
+- The wording fits the user's moment and intent.
+- Claims are credible and specific.
+- Text length is appropriate to the surface.
+
+## Handoff notes
+
+- Note if final selection depends on brand voice or product strategy not yet defined.
+- Pair with UX review for interface clarity and with messaging/positioning for strategic alignment.