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skills/marketing/content-strategy-seo.md

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+# Content Strategy and SEO
+
+## Purpose
+
+Create durable content plans and search-aligned messaging that compound over time instead of only supporting one launch moment.
+
+## When to use
+
+- Planning evergreen content around a product area
+- Improving discoverability for technical or product topics
+- Aligning content to audience intent and search behavior
+- Deciding which topics deserve durable written assets
+
+## Inputs to gather
+
+- Audience segments and their recurring questions
+- Product strengths, proof points, and topic authority
+- Existing content library and content gaps
+- Desired business outcome: discovery, education, conversion, or retention
+
+## How to work
+
+- Start from audience intent and recurring problems, not isolated keywords alone.
+- Organize content into durable themes that the product can support credibly.
+- Align titles, structure, and calls to action with user intent.
+- Avoid search-driven copy that weakens clarity or trust.
+- Prefer content that stays useful as the product evolves.
+
+## Output expectations
+
+- Content strategy, topic map, or SEO-aware draft direction
+- Prioritized content opportunities with rationale
+- Notes on how content connects to product positioning and documentation
+
+## Quality checklist
+
+- Recommendations reflect real audience needs.
+- Content ideas support durable value, not shallow traffic grabs.
+- Search alignment does not distort message clarity.
+- The strategy can inform multiple future assets.
+
+## Handoff notes
+
+- Note which assumptions are based on audience reasoning versus actual search data.
+- Pair with messaging/positioning and technical docs for strong, credible long-tail content.