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skills/marketing/marketing-content.md

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+# Marketing Content
+
+## Purpose
+
+Create external-facing content that explains, promotes, or launches product capabilities in a way that is accurate, audience-aware, and compelling.
+
+## When to use
+
+- Drafting launch posts, emails, feature pages, announcements, or social content
+- Turning product or engineering work into outward-facing communication
+- Adapting one core message into multiple channels
+- Creating content tied to a release or campaign
+
+## Inputs to gather
+
+- Audience, channel, and desired action
+- The actual product change or offer being communicated
+- Supporting proof points, examples, and differentiators
+- Voice, tone, and length constraints
+
+## How to work
+
+- Lead with why the audience should care.
+- Ground claims in the real product and its benefits.
+- Structure content so it is easy to scan and repurpose.
+- Tailor tone and density to the channel instead of reusing the same draft everywhere.
+- Keep technical explanations accurate while translating them into audience-relevant outcomes.
+
+## Output expectations
+
+- A polished draft for the requested channel
+- Supporting variations or headline options when useful
+- Clear call to action where appropriate
+
+## Quality checklist
+
+- The content is audience-centered, not feature-dump centered.
+- Claims are specific and defensible.
+- The narrative is easy to scan and follow.
+- The output matches the requested medium and length.
+
+## Handoff notes
+
+- State which audience and channel the draft targets.
+- Pair with messaging/positioning when the strategic framing is not yet settled.