# Product Copy

## Purpose

Write concise, user-facing product language that is clear, useful, on-brand, and matched to the immediate interface or conversion context.

## When to use

- Naming buttons, labels, helper text, empty states, and error messages
- Tightening landing page or feature page copy
- Improving clarity and persuasion in product-adjacent text
- Rewriting awkward or confusing interface wording

## Inputs to gather

- Audience, goal, and context of the text
- Current product voice and terminology
- UI constraints such as length, hierarchy, and surrounding elements
- Desired action or decision the copy should support

## How to work

- Optimize for clarity first, persuasion second, cleverness last.
- Use the words users expect based on the product and task.
- Match the level of confidence and urgency to the action being requested.
- Keep text tight and scannable, especially in UI contexts.
- Offer alternatives when tone or positioning is uncertain.

## Output expectations

- Final copy or strong candidate options
- Brief rationale when choosing between meaningful directions
- Notes on character, tone, or placement constraints when relevant

## Quality checklist

- Copy is clear on first read.
- The wording fits the user's moment and intent.
- Claims are credible and specific.
- Text length is appropriate to the surface.

## Handoff notes

- Note if final selection depends on brand voice or product strategy not yet defined.
- Pair with UX review for interface clarity and with messaging/positioning for strategic alignment.