inven/hubs/marketing.md

Marketing Hub

Use this hub for external-facing product language, launch assets, positioning, and persuasive communication.

If DEPLOYMENT-PROFILE.md contains marketing defaults, apply those preferences before falling back to the generic routing in this hub.

When To Use

• Draft launch messaging or feature announcements
• Improve website or product marketing copy
• Clarify product differentiation and audience fit
• Create marketing assets tied to engineering or product changes

Skill Routing

• Product Copy for UI-adjacent language, concise product text, and conversion-oriented wording
• Marketing Content for launch posts, feature pages, emails, social copy, and content drafts
• Messaging and Positioning for audience, value proposition, differentiation, and narrative framing
• Content Strategy and SEO for durable organic content, search intent alignment, and content planning

Common Combinations

• Feature launch: messaging/positioning + marketing content + release/change summary
• Landing page refresh: product copy + messaging/positioning + UX review
• Developer tool announcement: marketing content + technical docs + messaging/positioning
• Evergreen growth work: content strategy and SEO + messaging/positioning + technical docs