agent init

skills/marketing/product-copy.md

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+# Product Copy
+
+## Purpose
+
+Write concise, user-facing product language that is clear, useful, on-brand, and matched to the immediate interface or conversion context.
+
+## When to use
+
+- Naming buttons, labels, helper text, empty states, and error messages
+- Tightening landing page or feature page copy
+- Improving clarity and persuasion in product-adjacent text
+- Rewriting awkward or confusing interface wording
+
+## Inputs to gather
+
+- Audience, goal, and context of the text
+- Current product voice and terminology
+- UI constraints such as length, hierarchy, and surrounding elements
+- Desired action or decision the copy should support
+
+## How to work
+
+- Optimize for clarity first, persuasion second, cleverness last.
+- Use the words users expect based on the product and task.
+- Match the level of confidence and urgency to the action being requested.
+- Keep text tight and scannable, especially in UI contexts.
+- Offer alternatives when tone or positioning is uncertain.
+
+## Output expectations
+
+- Final copy or strong candidate options
+- Brief rationale when choosing between meaningful directions
+- Notes on character, tone, or placement constraints when relevant
+
+## Quality checklist
+
+- Copy is clear on first read.
+- The wording fits the user's moment and intent.
+- Claims are credible and specific.
+- Text length is appropriate to the surface.
+
+## Handoff notes
+
+- Note if final selection depends on brand voice or product strategy not yet defined.
+- Pair with UX review for interface clarity and with messaging/positioning for strategic alignment.