mpm-brand-voice-plugin/skills/brand-voice-enforcement/references/mpm-brand-resources.md

# MPM Brand Resources

Quick reference for all authoritative MPM brand materials, file locations, and key values. Use this when generating content to ensure correct file names, colors, Drive paths, and terminology.

## Brand Documents (Google Drive)

| Document | Purpose | Location |
|----------|---------|----------|
| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder (see below) |
| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
| brand-voice.local.md | Authoritative AI brand settings (this file's source) | Claude CoWork/.claude/ |

**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC

**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
- PNG subfolder (01 New Logos > PNG) — documents, web, presentations
- SVG subfolder (01 New Logos > SVG) — print, large-format

**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
- Zoom backgrounds, truck wraps, PowerPoint templates, business cards

---

## Brand Colors (Exact Hex Values)

| Name | Hex | Use |
|------|-----|-----|
| Middle Gold | #DCBB4F | Primary brand accent, rules, highlights |
| Dark Gold | #998643 | Gradient base, secondary accent |
| Light Gold | #F5CD15 | Gradient top, high-energy highlights |
| Dark Shade | #232022 | Primary dark background, body text on light |
| Light Shade | #F5F1EC | Light background, text on dark |
| Light Accent | #849698 | Supporting text, secondary elements |
| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
| Navy | #282637 | Alternative dark background |
| Sage | #ADBBB2 | Subtle backgrounds, dividers |

---

## Typography

| Use | Font | Source |
|-----|------|--------|
| Headlines, titles, subheadings | Montserrat (multiple weights) | fonts.google.com/specimen/Montserrat |
| Body text, descriptions | Open Sans | fonts.google.com/specimen/Open+Sans |

Both fonts are in Google Drive: 02 MPM Branding > Fonts folder.

---

## Logo Quick Reference

**Default logo for all standard use:** `Logo Standard-Dark.png` / `.svg`
(Gold gradient icon + dark text — use on white/light backgrounds)

| Situation | File to Use |
|-----------|-------------|
| Light background (default) | Logo Standard-Dark.png |
| Dark/navy background | Logo-Gold-White.png |
| Black-and-white printing | Logo-Black-Text.png |
| App icon / social avatar (square) | LOGO-Gradient-BG@4x.png |
| App icon (rounded corners) | LOGO-GradientRC-BG@4x.png |
| Transit Point division collateral | MPM-Transitpoint-Dark/Light.png |
| Partner / OEM "powered by" | Logo-Powered.png |
| Merchandise / apparel | SilkScreen.png or SilkScreen-LogoOnly.png |

**Rule:** Always reference logos by their exact filename from the 01 New Logos folder. Never describe a logo without including its filename.

---

## Key Messaging Quick Reference

**Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"
**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership / brand-forward only)
**Website:** mpmedia.tv | portal.mpmedia.tv

**The 5 Core Voice Attributes:**
1. Knowledgeable Partner (not vendor)
2. Innovative (not hype-driven)
3. Approachable Expert (not jargon-heavy)
4. Mission-Aligned (not purely commercial)
5. Proven and Reliable (not cutting-edge for its own sake)

**Non-negotiable terminology:**
- "Native" integrations — never "wrapper" or "middleware"
- "MP.TV CMS" in customer materials — never just "the CMS" or "OnSign"
- "Subscription-based support" — never "support contract"
- "Device-agnostic" — always hyphenated

---

## Plugin Version History

| Version | Date | What Changed |
|---------|------|-------------|
| 1.0.0 | March 2026 | Initial MPM org plugin. Full brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), font URLs, 11 messaging pillars, 6 audience personas, product terminology. |
| 1.1.0 | May 2026 | Patched brand-voice-enforcement SKILL.md: (1) Loading Brand Settings now requires bash cat — Read tool silently fails on .remote-plugins paths; added hard stop on file read failure. (2) New Logo Usage section with selection table, placement rules, and fallback behavior. (3) Visual Identity block added to Quick Reference — explicit font and hex color requirements, warning against generic blues/system fonts. |

**To update this plugin:** Edit `.claude/brand-voice.local.md` in the Claude CoWork working folder, then re-package using the plugin creator skill. See Claude CoWork/create-brand-guide.js and related scripts for regenerating the brand documents.