96 lines
2.2 KiB
Markdown
96 lines
2.2 KiB
Markdown
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# Brand Guidelines Output Template
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The complete structure for generated brand voice guidelines. Omit sections with no data rather than including empty placeholders.
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# [Company Name] Brand Voice Guidelines
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## Generation Metadata
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- Created: [date]
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- Version: [N]
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- Sources: [list of documents and/or conversations analyzed]
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- Overall confidence: [High/Medium/Low]
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---
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## Executive Summary
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[2-3 paragraphs: what makes this brand distinctive, core personality, how content should feel]
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---
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## We Are / We Are Not
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| We Are | We Are Not |
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|--------|------------|
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| **[Attribute]** — [description] | **[Counter]** — [what to avoid] |
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---
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## Messaging Framework
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### Primary Value Proposition
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[Core value statement — one sentence]
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### Key Message Pillars
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1. **[Pillar Name]**
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- Core idea: [one sentence]
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- When to use: [contexts]
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- Example phrasing: "[quote]"
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### Competitive Positioning
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- vs. [Competitor A]: [how we differentiate]
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- vs. Status Quo: [why change is worth it]
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---
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## Tone-by-Context Matrix
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| Context | Formality | Energy | Technical Depth | Key Principle |
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|---------|-----------|--------|-----------------|---------------|
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| Cold outreach | Medium | High | Low | Hook fast, earn attention |
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| Enterprise proposal | High | Medium | High | ROI and precision |
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| Social media | Low-Medium | High | Low | Brevity and personality |
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| Customer success | Medium | Warm | Medium | Empathy and competence |
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---
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## Terminology Guide
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### Must-Use Terms
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| Term | Instead Of |
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|------|------------|
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| [term] | [what it replaces] |
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### Avoid These Terms
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| Term | Alternative |
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|------|-------------|
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| [term] | [what to use instead] |
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---
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## Confidence Scores
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| Section | Confidence | Basis |
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|---------|------------|-------|
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| Voice Attributes | [H/M/L] | [why] |
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| Messaging Framework | [H/M/L] | [why] |
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| Tone Matrix | [H/M/L] | [why] |
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| Terminology | [H/M/L] | [why] |
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---
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## Open Questions for Team Discussion
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### High Priority
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1. **[Question Title]**
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- What was found: [description]
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- Recommendation: [suggested resolution]
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- Need from you: [specific decision]
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---
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## Appendix: Sources
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| # | Source | Type | Date | Confidence |
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|---|--------|------|------|------------|
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| 1 | [title] | [AUTHORITATIVE/STRONG SIGNAL/etc.] | [date] | [H/M/L] |
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