# MPM Brand Resources

Quick reference for all authoritative MPM brand materials, file locations, and key values.

## Brand Documents (Google Drive)

| Document | Purpose | Location |
|----------|---------|----------|
| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder |
| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
| brand-voice.local.md | Authoritative AI brand settings | Claude CoWork/.claude/ |

**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv

## Key Messaging

**Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"
**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership only)
**Website:** mpmedia.tv | portal.mpmedia.tv

**Non-negotiable terminology:**
- "Native" integrations — never "wrapper" or "middleware"
- "MP.TV CMS" — never "the CMS" or "OnSign" in customer materials
- "Subscription-based support" — never "support contract"
- "Device-agnostic" — always hyphenated

## Plugin Version History

| Version | Date | What Changed |
|---------|------|-------------|
| 1.0.0 | March 2026 | Initial release. Full MPM brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), 11 messaging pillars, 6 audience personas, product terminology. |

**To update this plugin:** Edit `.claude/brand-voice.local.md` in the Claude CoWork working folder, then re-package using the plugin creator skill.