# MPM Brand Resources

Quick reference for all authoritative MPM brand materials, file locations, and key values.

## Brand Documents (Google Drive)

| Document | Purpose | Location |
|----------|---------|----------|
| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder |
| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
| brand-voice.local.md | Authoritative AI brand settings | Claude CoWork/.claude/ |

**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv

## Brand Colors

| Name | Hex | Use |
|------|-----|-----|
| Middle Gold | #DCBB4F | Primary brand accent |
| Dark Gold | #998643 | Gradient base, secondary accent |
| Light Gold | #F5CD15 | Gradient top, highlights |
| Dark Shade | #232022 | Primary dark background, body text |
| Light Shade | #F5F1EC | Light background, text on dark |
| Light Accent | #849698 | Supporting text |
| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
| Navy | #282637 | Alternative dark background |

## Typography

| Use | Font |
|-----|------|
| Headlines, titles | Montserrat (multiple weights) |
| Body text | Open Sans |

## Logo Quick Reference

**Default:** `Logo Standard-Dark.png` / `.svg` — gold gradient icon + dark text, use on light backgrounds.

| Situation | File |
|-----------|------|
| Light background (default) | Logo Standard-Dark.png |
| Dark/navy background | Logo-Gold-White.png |
| Black-and-white printing | Logo-Black-Text.png |
| App icon / social avatar | LOGO-Gradient-BG@4x.png |
| Transit Point collateral | MPM-Transitpoint-Dark/Light.png |
| Partner / OEM "powered by" | Logo-Powered.png |
| Merchandise / apparel | SilkScreen.png |

## Key Messaging

**Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"
**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership only)
**Website:** mpmedia.tv | portal.mpmedia.tv

**Non-negotiable terminology:**
- "Native" integrations — never "wrapper" or "middleware"
- "MP.TV CMS" — never "the CMS" or "OnSign" in customer materials
- "Subscription-based support" — never "support contract"
- "Device-agnostic" — always hyphenated