# Brand Guidelines Output Template

The complete structure for generated brand voice guidelines. Omit sections with no data rather than including empty placeholders.

# [Company Name] Brand Voice Guidelines

## Generation Metadata
- Created: [date]
- Version: [N]
- Sources: [list of documents and/or conversations analyzed]
- Overall confidence: [High/Medium/Low]

---

## Executive Summary
[2-3 paragraphs: what makes this brand distinctive, core personality, how content should feel]

---

## We Are / We Are Not

| We Are | We Are Not |
|--------|------------|
| **[Attribute]** — [description] | **[Counter]** — [what to avoid] |

---

## Messaging Framework

### Primary Value Proposition
[Core value statement — one sentence]

### Key Message Pillars

1. **[Pillar Name]**
   - Core idea: [one sentence]
   - When to use: [contexts]
   - Example phrasing: "[quote]"

### Competitive Positioning
- vs. [Competitor A]: [how we differentiate]
- vs. Status Quo: [why change is worth it]

---

## Tone-by-Context Matrix

| Context | Formality | Energy | Technical Depth | Key Principle |
|---------|-----------|--------|-----------------|---------------|
| Cold outreach | Medium | High | Low | Hook fast, earn attention |
| Enterprise proposal | High | Medium | High | ROI and precision |
| Social media | Low-Medium | High | Low | Brevity and personality |
| Customer success | Medium | Warm | Medium | Empathy and competence |

---

## Terminology Guide

### Must-Use Terms
| Term | Instead Of |
|------|------------|
| [term] | [what it replaces] |

### Avoid These Terms
| Term | Alternative |
|------|-------------|
| [term] | [what to use instead] |

---

## Confidence Scores

| Section | Confidence | Basis |
|---------|------------|-------|
| Voice Attributes | [H/M/L] | [why] |
| Messaging Framework | [H/M/L] | [why] |
| Tone Matrix | [H/M/L] | [why] |
| Terminology | [H/M/L] | [why] |

---

## Open Questions for Team Discussion

### High Priority
1. **[Question Title]**
   - What was found: [description]
   - Recommendation: [suggested resolution]
   - Need from you: [specific decision]

---

## Appendix: Sources

| # | Source | Type | Date | Confidence |
|---|--------|------|------|------------|
| 1 | [title] | [AUTHORITATIVE/STRONG SIGNAL/etc.] | [date] | [H/M/L] |