Brand Guidelines Output Template
The complete structure for generated brand voice guidelines. Omit sections with no data rather than including empty placeholders.
[Company Name] Brand Voice Guidelines
Generation Metadata
- Created: [date]
- Version: [N]
- Sources: [list of documents and/or conversations analyzed]
- Overall confidence: [High/Medium/Low]
Executive Summary
[2-3 paragraphs: what makes this brand distinctive, core personality, how content should feel]
We Are / We Are Not
| We Are |
We Are Not |
| [Attribute] — [description] |
[Counter] — [what to avoid] |
Messaging Framework
Primary Value Proposition
[Core value statement — one sentence]
Key Message Pillars
- [Pillar Name]
- Core idea: [one sentence]
- When to use: [contexts]
- Example phrasing: "[quote]"
Competitive Positioning
- vs. [Competitor A]: [how we differentiate]
- vs. Status Quo: [why change is worth it]
Tone-by-Context Matrix
| Context |
Formality |
Energy |
Technical Depth |
Key Principle |
| Cold outreach |
Medium |
High |
Low |
Hook fast, earn attention |
| Enterprise proposal |
High |
Medium |
High |
ROI and precision |
| Social media |
Low-Medium |
High |
Low |
Brevity and personality |
| Customer success |
Medium |
Warm |
Medium |
Empathy and competence |
Terminology Guide
Must-Use Terms
| Term |
Instead Of |
| [term] |
[what it replaces] |
Avoid These Terms
| Term |
Alternative |
| [term] |
[what to use instead] |
Confidence Scores
| Section |
Confidence |
Basis |
| Voice Attributes |
[H/M/L] |
[why] |
| Messaging Framework |
[H/M/L] |
[why] |
| Tone Matrix |
[H/M/L] |
[why] |
| Terminology |
[H/M/L] |
[why] |
Open Questions for Team Discussion
High Priority
- [Question Title]
- What was found: [description]
- Recommendation: [suggested resolution]
- Need from you: [specific decision]
Appendix: Sources
| # |
Source |
Type |
Date |
Confidence |
| 1 |
[title] |
[AUTHORITATIVE/STRONG SIGNAL/etc.] |
[date] |
[H/M/L] |
