46 lines
1.5 KiB
Markdown
46 lines
1.5 KiB
Markdown
# Product Copy
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## Purpose
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Write concise, user-facing product language that is clear, useful, on-brand, and matched to the immediate interface or conversion context.
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## When to use
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- Naming buttons, labels, helper text, empty states, and error messages
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- Tightening landing page or feature page copy
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- Improving clarity and persuasion in product-adjacent text
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- Rewriting awkward or confusing interface wording
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## Inputs to gather
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- Audience, goal, and context of the text
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- Current product voice and terminology
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- UI constraints such as length, hierarchy, and surrounding elements
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- Desired action or decision the copy should support
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## How to work
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- Optimize for clarity first, persuasion second, cleverness last.
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- Use the words users expect based on the product and task.
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- Match the level of confidence and urgency to the action being requested.
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- Keep text tight and scannable, especially in UI contexts.
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- Offer alternatives when tone or positioning is uncertain.
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## Output expectations
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- Final copy or strong candidate options
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- Brief rationale when choosing between meaningful directions
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- Notes on character, tone, or placement constraints when relevant
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## Quality checklist
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- Copy is clear on first read.
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- The wording fits the user's moment and intent.
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- Claims are credible and specific.
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- Text length is appropriate to the surface.
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## Handoff notes
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- Note if final selection depends on brand voice or product strategy not yet defined.
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- Pair with UX review for interface clarity and with messaging/positioning for strategic alignment.
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