46 lines
1.6 KiB
Markdown
46 lines
1.6 KiB
Markdown
# Content Strategy and SEO
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## Purpose
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Create durable content plans and search-aligned messaging that compound over time instead of only supporting one launch moment.
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## When to use
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- Planning evergreen content around a product area
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- Improving discoverability for technical or product topics
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- Aligning content to audience intent and search behavior
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- Deciding which topics deserve durable written assets
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## Inputs to gather
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- Audience segments and their recurring questions
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- Product strengths, proof points, and topic authority
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- Existing content library and content gaps
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- Desired business outcome: discovery, education, conversion, or retention
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## How to work
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- Start from audience intent and recurring problems, not isolated keywords alone.
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- Organize content into durable themes that the product can support credibly.
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- Align titles, structure, and calls to action with user intent.
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- Avoid search-driven copy that weakens clarity or trust.
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- Prefer content that stays useful as the product evolves.
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## Output expectations
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- Content strategy, topic map, or SEO-aware draft direction
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- Prioritized content opportunities with rationale
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- Notes on how content connects to product positioning and documentation
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## Quality checklist
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- Recommendations reflect real audience needs.
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- Content ideas support durable value, not shallow traffic grabs.
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- Search alignment does not distort message clarity.
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- The strategy can inform multiple future assets.
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## Handoff notes
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- Note which assumptions are based on audience reasoning versus actual search data.
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- Pair with messaging/positioning and technical docs for strong, credible long-tail content.
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