Jason
20 lines
1.0 KiB
Markdown
Executable File
20 lines
1.0 KiB
Markdown
Executable File
# Product Context
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> Read by Impeccable commands so design work stays on-brand. One file, shared by every app that adopts this kit.
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## Audience
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Internal operators and small-business/SaaS end-users of self-hosted work tools (dashboards, trackers, portals, generators). Competent but time-poor — they value clarity and speed over decoration.
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## Product lane
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**Product** (app UI, dashboards, tools) first; **brand** (landing/marketing) second. Both share the same tokens.
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## Voice
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Direct, confident, no fluff. Short labels. Verbs over nouns. Never cutesy.
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## Anti-references (what we must NOT look like)
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- Generic AI-generated SaaS templates: Inter everywhere, purple→blue gradients, cards nested in cards, gray text on colored fills, a rounded-square icon tile above every heading.
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- Flat, shadowless "utility-class soup" with no motion.
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## Design north star
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Warm, confident, slightly editorial. Gold accent used sparingly for emphasis and action. Depth via layered tinted shadows, not borders-on-everything. Motion is purposeful and quiet.
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