101 lines
4.7 KiB
Markdown
101 lines
4.7 KiB
Markdown
# MPM Brand Resources
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Quick reference for all authoritative MPM brand materials, file locations, and key values. Use this when generating content to ensure correct file names, colors, Drive paths, and terminology.
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## Brand Documents (Google Drive)
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| Document | Purpose | Location |
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|----------|---------|----------|
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| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder (see below) |
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| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
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| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
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| brand-voice.local.md | Authoritative AI brand settings (this file's source) | Claude CoWork/.claude/ |
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**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
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**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
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- PNG subfolder (01 New Logos > PNG) — documents, web, presentations
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- SVG subfolder (01 New Logos > SVG) — print, large-format
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**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
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- Zoom backgrounds, truck wraps, PowerPoint templates, business cards
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---
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## Brand Colors (Exact Hex Values)
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| Name | Hex | Use |
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|------|-----|-----|
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| Middle Gold | #DCBB4F | Primary brand accent, rules, highlights |
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| Dark Gold | #998643 | Gradient base, secondary accent |
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| Light Gold | #F5CD15 | Gradient top, high-energy highlights |
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| Dark Shade | #232022 | Primary dark background, body text on light |
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| Light Shade | #F5F1EC | Light background, text on dark |
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| Light Accent | #849698 | Supporting text, secondary elements |
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| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
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| Navy | #282637 | Alternative dark background |
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| Sage | #ADBBB2 | Subtle backgrounds, dividers |
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## Typography
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| Use | Font | Source |
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|-----|------|--------|
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| Headlines, titles, subheadings | Montserrat (multiple weights) | fonts.google.com/specimen/Montserrat |
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| Body text, descriptions | Open Sans | fonts.google.com/specimen/Open+Sans |
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Both fonts are in Google Drive: 02 MPM Branding > Fonts folder.
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---
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## Logo Quick Reference
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**Default logo for all standard use:** `Logo Standard-Dark.png` / `.svg`
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(Gold gradient icon + dark text — use on white/light backgrounds)
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| Situation | File to Use |
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|-----------|-------------|
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| Light background (default) | Logo Standard-Dark.png |
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| Dark/navy background | Logo-Gold-White.png |
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| Black-and-white printing | Logo-Black-Text.png |
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| App icon / social avatar (square) | LOGO-Gradient-BG@4x.png |
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| App icon (rounded corners) | LOGO-GradientRC-BG@4x.png |
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| Transit Point division collateral | MPM-Transitpoint-Dark/Light.png |
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| Partner / OEM "powered by" | Logo-Powered.png |
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| Merchandise / apparel | SilkScreen.png or SilkScreen-LogoOnly.png |
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**Rule:** Always reference logos by their exact filename from the 01 New Logos folder. Never describe a logo without including its filename.
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---
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## Key Messaging Quick Reference
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**Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"
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**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership / brand-forward only)
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**Website:** mpmedia.tv | portal.mpmedia.tv
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**The 5 Core Voice Attributes:**
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1. Knowledgeable Partner (not vendor)
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2. Innovative (not hype-driven)
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3. Approachable Expert (not jargon-heavy)
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4. Mission-Aligned (not purely commercial)
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5. Proven and Reliable (not cutting-edge for its own sake)
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**Non-negotiable terminology:**
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- "Native" integrations — never "wrapper" or "middleware"
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- "MP.TV CMS" in customer materials — never just "the CMS" or "OnSign"
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- "Subscription-based support" — never "support contract"
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- "Device-agnostic" — always hyphenated
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---
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## Plugin Version History
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| Version | Date | What Changed |
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|---------|------|-------------|
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| 1.0.0 | March 2026 | Initial MPM org plugin. Full brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), font URLs, 11 messaging pillars, 6 audience personas, product terminology. |
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| 1.1.0 | May 2026 | Patched brand-voice-enforcement SKILL.md: (1) Loading Brand Settings now requires bash cat — Read tool silently fails on .remote-plugins paths; added hard stop on file read failure. (2) New Logo Usage section with selection table, placement rules, and fallback behavior. (3) Visual Identity block added to Quick Reference — explicit font and hex color requirements, warning against generic blues/system fonts. |
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**To update this plugin:** Edit `.claude/brand-voice.local.md` in the Claude CoWork working folder, then re-package using the plugin creator skill. See Claude CoWork/create-brand-guide.js and related scripts for regenerating the brand documents.
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